What is retargeting & why is it important?
Two percent of visitors will make a purchase on their first visit to your website. But what about that other 98% who move on?
Retargeting (or remarketing) is a way to reach this audience, the other 98%, who have visited your site previously but not made a purchase.
Using a wide range of techniques and strategies, we are able to reach this audience again by dynamic 'retargeting' (or remarketing) to them.
How does this work? Well, the key is to set up certain scenarios and market to the visitor according to their behaviour.
For example, if a person visits your site and goes to look at your wine tours, but doesn't make a purchase, we can retarget that person meaning they will see an advert of your wine tour when they visit another site or even a social media page such as Facebook.
It's such an important digital marketing strategy as it is reaching out to people who have already engaged with your brand (your existing site visitors) - and are therefore more likely to make a purchase.
As with all our digital marketing services, we make sure we understand your market. We'll study your audience, your website, your social media and how these all interact. This is how we go about developing our retargeting strategy that will be specific to your brand.
Retargeting campaign creation and management
We will create dynamic adverts that can be used on a range of different channels, ensuring that each is optimised for where it is being shared. We will use these adverts with Google Adwords to reach your audiences in the right places at the right times.
We will use a variety of different retargeting methods, including site retargeting search retargeting and mobile retargeting. Each of these will be personalised to the specific user, as we will set up adverts according to their behaviour.
Advertisements on Facebook are one of the most effective forms of online marketing. Just think for a moment how many people use Facebook every day, some maybe even checking it every hour? Let's tap into that audience and start remarketing to them.