One of the biggest challenges you will face is building your brand. The ultimate goal is to set your company and your brand apart from the crowd. There are so many other tourism brands out there that you really need to do your research. If you form a strategy without doing the research, your brand will barely float and at the speed that tourism industries move at today, brands will sink fast.
Every single element of your brand and marketing must work together for a single purpose, ensuring your destination branding is up to scratch so that you can meet your goals.
In order to get to where you want to go, you need to make sure you're heading in the right direction. That's what destination branding is all about after all. We want to help your tourism brand and plan for the road ahead.
They say it takes 5 years to establish a business. If this is true, why do so many businesses only think short term?
Most concentrate on putting something out in the public domain as soon as possible without thinking how this may affect their business.
Is your brand being heard? Is it being seen?
Your brand’s voice will have a big impact on your customers choosing your company – and this is important when that choice converts into them opening their wallets.
Communication has never been so important, especially online.
The online world is where your customers make decisions. Your words, videos and images are the only things you have at your disposal to establish a connection between your brand and your customer. In today’s world, there are less face-to-face interactions with employees who would ensure that your brand comes across as human who cares. Now, your design, marketing and communication do the talking on their own.
So as you build your online content, whether it’s for your website, social media pages, blogs, or any other channels, consider how your message is coming across. Be real, transparent and specific in all communication so that your tourism brand really speaks to your customers.