The use of Google AdWords in the updated content and blogging articles on the site has led to a dramatic difference in the organic traffic on the site. This has had a knock on effect and reduced the overall cost per click for Gray Line Iceland and made them a significant return on their investment.
We use many different techniques to drive up the traffic to a client’s site and changeable blog content is just one of them. By posting interesting and informative topics users engage more with the website and are much more likely to share the post with friends.
This sharing mentality is useful in the world of digital marketing as potential customers will be more likely to click through an article shared by a friend. This is more cost effective and can yield greater results than traditional advertising so the potential for further growth and greater results with this strategy are endless.
Through research and experience we deliver blogs that will be popular with users every single time. By selecting great topics and engaging content they’ve gotten more users than ever to sit up and pay attention to this brand and the services that it can offer.
By using the AdWords technology the traffic directed to the site is more relevant which leads to more conversions for the company. This targeted search engine optimised content is making Gray Line Iceland more searchable for potential customers.
In three months this strategy increased organic traffic to the site by 27% which in turn increased transactions by 31.5% overall. Gray Line Iceland are now being viewed and considered by more and more users because of the new content and procedures put in place.