Five Star Magazine

Senshi Digital works on new website & brand for 5 Star Magazine.


An inspiring new beginning for Five Star Magazine.

Five Star Magazine is an award winning innovative publication about luxury hotels and travel. It was first published in 2010 as a collector's publication in the shape of a stylish coffee table book.

Then in 2014, their digital magazine was launched which included weekly articles about luxury and ultra-luxury travel. They are unique in that they have strict guidelines in place to ensure you read about hotels and travel experiences that have each been tried and tested. If you read an article, then it is a personal recommendation.

Five Star Magazine took 6 months to choose the design agency that would look after the re-launch of their website. Speaking about the process, they said:

"We wanted to make sure that the team who looked after our website would understand the brand and the importance of creating something unique with a strong luxury feel to it."

Given the exclusivity of the publication, we knew instinctively that the website Five Star Magazine needed must portray the same air in its look and feel. So, we developed a new brand logo which was modern and timeless in execution. The red, gold and dark grey colours selected are modern in appearance and simultaneously portray a sense of quality and trust.

Five Star Magazine Luxury Travel reviews


"Thank you Senshi Digital for making what could have been a stressful period of change, an inspiring new beginning" - Renata Parolari Fernandes.

We suggested that Five Star Magazine buck the trend - as this industry usually sticks with the transitional colours of black, gold or silver. Instead, Senshi suggested adopt a different identity which would make them stand head and shoulders above others in the industry.

Following this, Senshi created the fully mobile responsive website, using Concrete5 content management system. The website includes a custom built map which highlights the reviews and the destinations of each of the reviewed hotels and resorts.

Speaking about the process. Five Star Magazine owner, Renata Parolari Fernandes said:

"Senshi Digital offered a solution to our requirements that we had not considered before and which would help us achieve exactly what we needed for a much better price."

"They were patient and attentive from the very beginning. They quickly found solutions to any of the challenges we encountered in the development process."

"Five Star Magazine has a large global audience of discerning subscribers and fans. We wanted to make sure we could rebrand without losing our loyal audience. The team at Senshi Digital understood our concerns. They developed a new brand image which reflected what we had built so far as well as what we had in mind for the future.

"We now have a website that is to some extent future proof, allowing us to stay creative and incorporate new innovative tools and ideas to its current platform. Thank you Senshi Digital for making what could have been a stressful period of change, an inspiring new beginning."

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