New Google Algorithm Coming 21st April – Are You Mobile Ready?

Chris Torres

2015-03-30 14:09:00

Mobile-user friendliness is set to become a more prominent global search-engine ranking


The new Google mobile-friendly algorithm will come into effect on the 21st April, with Google continuing to stress how important this new algorithm will be in regard to search engine rankings.

Are you Mobile Ready?

Google’s new algorithm has been designed to provide consumers with the best mobile search experience possible, and is set to have a larger impact than the previous Penguin or Panda algorithms – as it will be based on a real-time and page-by-page basis. There will be no in-between area when it comes to the assessment of whether your website is mobile-friendly or not, as come 21st April – it either will be or it won’t be!

Google’s recent statement stresses the importance of the impending change, "When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns."

Indeed, Google are so keen to stress the importance of the algorithm that they have provided a tool so businesses can test whether their websites and web-pages are offering the desired level of mobile user-friendly experience. To use the tool to check whether you’re website is offering the desired level mobile-user friendly experience – click here.

If your website failed Google’s mobile-friendly test – then here are some important things you should consider.

1. Mobile Friendly Ranking Factor

Mobile-user friendliness is set to become a more prominent global search-engine ranking, as Google intends to provide mobile-users with higher-quality and more relevant results – which potentially could have a devastating effect on websites that aren’t mobile-friendly. To maintain your current search-engine rankings or to climb-up them, your data must load quickly, and you must make sure that your website's text is easily readable in regard to size and layout.

2. Mobile-users will receive relevant app results

Mobile-users will also be provided with relevant mobile app results when signed in to an app they have installed. Mobile users will then be provided with further mobile app results when searching via Google.

3. How does it affect you?

With over 60% of people already using their mobile devices to search the web via Google, the need for mobile-friendly websites is only going to continue to intensify. Therefore, any business with a web presence can’t afford to ignore the new algorithm – as doing so will almost certainly result in a poorer user-experience, lower search-engine ranking, less traffic, less sales and, ultimately, less profit.

If your website failed Google’s mobile user-friendly test, or you’re worried that website isn’t user-friendly enough, or you want a mobile-friendly website that gets you ahead of your competition – Senshi Digital will be happy to discuss possible solutions with you.

To learn more about how Senshi can help your business, please call us on 0141 221 2090, or drop in and discuss your requirements over a cup of coffee.

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